Fear and Desire: TV Ratings, Revenue, and MLS’ relationship with the Latinx Community by Mark Asher Goodman

There’s a great little line of dialogue in the 1993 film ‘True Romance’* where Christian Slater tells Saul Rubinek “You have to come to terms with your fear and desire.” This is a phrase I love so much that I would put it in a sermon, if it weren’t for the fact that there’s simply no good way to quote Quentin Tarantino from the pulpit.

Fear and desire - that is the perfect expression for MLS' odd relationship towards the domestic Latinx** market. It also applies well to how MLS and Mexico's Liga MX soccer begin out their strange and exciting new venture, as the two have planned for an expanded 'Leagues' Cup' competition, and are exploring the possibility of interleague play and perhaps more.

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