What “Where Goals Come From” Says about Your Team after MLS 2025 Week 10: Eastern Conference Edition

During the pandemic, when Carlon Carpenter and I researched the impact of certain types of soccer passes, we were blown away by how important they were to goal scoring. We wrote 10 articles about them throughout 2021, called the “Where Goals Come From” series. There was so much material, we could have written 25 articles -- many ideas have never emerged and hopefully will still come out at some point (or we’ll work with clubs to implement as their own competitive advantage). Even from those 10 articles, we never imagined the reach they would have in clubs across the world.

Now feels like the right time to bring this back and examine further how the concepts introduced in these articles impact the sport, particularly in an unpredictable league like Major League Soccer. I’m grateful fellow ASA analysts Sebastian Bush and Arman Kafai have joined me for this phase of the journey.

Here’s a quick primer / refresher on the Where Goals Come From concepts:

-Jamon

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2025 NWSL Previews: Washington Spirit and Orlando Pride

2025 NWSL Previews: Washington Spirit and Orlando Pride

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here! We got a preview of this exact match up already, with the Spirit defeating Orlando in a penalty shootout in the Challenge Cup Final.

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

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2025 NWSL Previews: NJ/NY Gotham FC and KC Current

2025 NWSL Previews: NJ/NY Gotham FC and KC Current

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here!

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

2025 NWSL Previews: Portland Thorns and North Carolina Courage

2025 NWSL Previews: Portland Thorns and North Carolina Courage

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here!

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

2025 NWSL Previews: Chicago Stars FC and Bay FC

2025 NWSL Previews: Chicago Stars FC and Bay FC

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here!

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

2025 NWSL Previews: Racing Louisville and San Diego Wave

2025 NWSL Previews: Racing Louisville and San Diego Wave

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here!

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

2025 NWSL Previews: Angel City FC and Utah Royals FC

2025 NWSL Previews: Angel City FC and Utah Royals FC

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

If you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

2025 NWSL Previews: Houston Dash and Seattle Reign

2025 NWSL Previews: Houston Dash and Seattle Reign

Hello and welcome to our 2025 NWSL previews. We’ve got some new writers, some old writers, but lots of exciting analytical insights coming at you ahead of a very exciting 2025 season. You can read all of them here!

If you want some extended audio preview content, check out the xOwn Goals Podcast (available wherever you get your pods).

And if you want to support the best women’s stats content on the internet, consider checking out the ASA Patreon. There’s a patron discord, and all sorts of cool tools you can use to analyze the soccer.

Read More

A Day at the American Soccer Insights Summit: The Latest and Greatest in Soccer Analytics

By Akshay Easwaran

Soccer data environments can often be seen as black boxes: based on club websites or American Soccer Analysis’ own State of MLS Analytics survey, we might know that something sporting-data-related is going on at a team’s training ground, but it’s often difficult to place what exactly that something is. In their defense, club and team personnel often want to protect any sort of competitive advantage so this sort of secrecy is (somewhat) justifiable, but these inner workings are what sickos soccer analytics nerds and college students interested in the industry really want to know about. 

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